Mardi Gras Sponsorship = FAILURE
I wrote this week about the city’s efforts to raise money for Mardi Gras by asking locals and visitors alike to donate money via text message. Really no response on my thoughts other than by Chick Ciccarelli who works for MediaBuys LLC, the company that the City of New Orleans has worked with for the last 18 months to find a sponsor or sponsors for Mardi Gras. Here is his response:
“You may really have gone off the deep end. The Paypal Text To Give program is not a scam. It is the “Support” portion of the Mardi Gras Sponsorship and Support program. Our company’s job is to help offset costs of Mardi Gras, whether it be from sponsors or individuals.
The program is designed not only to help offset Mardi Gras costs underserved by corporate sponsorship involvement, pay for city infrastructure repairs underserved by slow moving government funding but also to tap into public support due to lack of help from Katrina Relief (501c3) organizations.
While you are making fun of helping New Orleans, what you should be doing is donating to the cause. You can do so by visiting http://www.cityofno.com/portal.aspx?tabid=86.”
In my initial post, I did not even mention MediaBuys. I wrote about the effort last Mardi Gras and didn’t feel the need to point out what everyone living here already knows. The attempt to sell sponsorships for Mardi Gras by MediaBuys LLC has been a failure.
At first I thought I would just blow off Chick’s comments. Free country, welcome to post anything he wants to really. But as I was in the shower, preparing for a beautiful parade day, I couldn’t get what Chick wrote out of my head and felt the need to respond.
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