I also don’t get it

A couple months ago, a friend of mine called as he was running errands on the Westbank. During the course of these errands, he’d come across two separate vehicles that were painted with the artwork and logos of junk food. The first was a car painted to look like a can of Barq’s Root Beer, the second was a Hershey’s Cookies & Cream bar. This didn’t seem that abnormal to me, I’ve heard of companies paying people to drive cars wrapped in their logos. But my friend insisted that these were not those shrink wrapped cars you see, that they appeared to be amateur jobs and that apparently using junk food imagery is now an accepted form of “pimping one’s ride.” I was skeptical. A week later he called to say he was at the Uptown Wal-Mart, and there was a car in the lot painted like a Klondike Bar.

A Klondike Bar? Really? This was starting to get weird. Then one day I was coming home and I saw a silver car parked on Tulane Ave with the tricked out scissor doors open. On the side of these doors was painted a logo for Barq’s Root Beer. My mind was officially blown today, as I rode to work, when I saw the Skittles Car. It was also on Tulane Ave. Painted bright red, with the Skittles logo on the doors and hood. I was stupified.

What is going on here? Will somebody please explain? These cars really don’t look like your typical ad-car. Not only that, they’re all advertising candy or soda, and not insurance companies, websites, or whatever else. But as much as I’d love to believe that people are designing their cars to look like their favorite candies, because that’d be hilarious, I’m still not sure. Even by New Orleans standards of trends that just scream “WHY????”, this seems crazy. There must be some kind of payola involved, right? But how? Okay, let’s cut to the chase; how can I get paid to turn my car into a rolling billboard for Easy Cheese?? Or maybe I just want a giant Twinkie the Kid on my hood.

7 Comments so far

  1. waterlog (unregistered) on April 17th, 2007 @ 10:59 am

    I have a Yugo with a Zagnut logo painted on it.


  2. Lono (unregistered) on April 17th, 2007 @ 12:11 pm

    Most afternoons around St.Bernard and Broad I see the electric green “Mike & Ike” mobile. I think it may be a late model Riviera or Impala, but with gull-wing doors.


  3. Heather (unregistered) on April 18th, 2007 @ 11:40 am

    The Skittles, Trix, and M&M cars have been rolling heavy out in the Bywater for months now. Months! Unfortunately, you won’t get any sponsorship money for your Easy Cheese car idea, but you will garner the respect of men around you and you will attract countless women.


  4. Kendra (unregistered) on April 20th, 2007 @ 10:38 am

    Fruit Pie the Magician!


  5. Laura (unregistered) on April 20th, 2007 @ 11:56 pm

    I’ve seen Dr. Pepper, Tropical Skittles, and Reeses Pieces rolling around Atlanta.


  6. Jen (unregistered) on April 24th, 2007 @ 4:36 pm

    Any pictures? I’d love to see this – apparently the trend hasn’t hit Memphis yet.


  7. Ann (unregistered) on April 24th, 2007 @ 9:04 pm

    but have you noticed the plethora of candy themed NASCAR-esque jackets lately in Memphis? Odd.



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