Beads, Zydeco, Jambalaya, Cancer
Like New Orleans didn’t have enough means to ruin our reputation locally, Pepsi (the owner of KFC) is now making “New Orleans” synonymous with “cancer” in China.
From the Danwei blog on advertising and media in China:
“The front page of today’s Beijing News dedicates the headline and photo to KFC (Kentucky Fried Chicken). The company has openly admitted that the presence of Sudan I - a red, chemical dye which is thought to contribute to cancer - has been discovered in two products sold on the Chinese market: the ‘New Orleans Roast Chicken Wings’ and the ‘New Orleans Roast Chicken Legs’. As of yesterday, these two Southern chickens will not be seen around the Capital for some time.”
There goes our brand image, once again, down the tubes.
Related posts:
Can KFC stick to Kentucky and let Popeye’s handle the “New Orleans style”?
Please?
KFC+Chicken Wings+Cancer-inducing Ingredient+New Orleans Branding = New Orleans is a Cancerous Mecca??? Ehh, I beg to differ that the connection is made…besides, Ramen noodles probably have some kind of life-ending additions in that little silver packet of flavory goodness…and uh, I attribute THEM (however ignorant the connection may be) to the boys overseas…so I think, with this one, New Orleans will survive. :) Much love! And hey, I got to see a picture of the Colonel next to a kick ass font on a sign! Thanks for the post!